A Sports Watch Getting a Lifestyle Makeover
It was a concept well known to true sportsmen: the GPS Suunto watch. With a new optical heart rate measurement directly on the wrist and a stylish redesign, we welcomed it at our agency in April 2017. And for us it was instantly clear – we need to present this watch to a wider public. To a group who sees sport as a lifestyle and the sports watch as a fashion accessory. So we launched an extensive blogger info campaign with the aim of reaching the lifestyle audience. The outcome: 50 posts, 230.000 followers and ongoing blogger cooperations in the pipeline.