All About the Apricot!

Beautiful scenery and a lot of interesting new insights – this is what happens when

STAUD'S meets Augarten. We’ve let our guests taste the STAUD'S Classic Marille (apricot jams) blind and got some really exciting results. Based on the final outcome,  maybe there’ll even be a new product soon for you to buy. Who knows ...

The conclusion: Generic product presentations are definitely not our thing.


Our PR Approach to SALOMON Active Lifestyle Campaign

Be active – this was the motto of our promotion activities for the Austrian Trailrunning Workshops from Salomon in the greater Vienna area. An outdoor media campaign was accompanied by promotional runs and a successful lifestyle blogger activation, which resulted in a great social media buzz. 

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Our aim was to raise interest for Salomon as a brand and to promote the Trail Running Workshops to a wider audience, which also includes the lifestyle segment. A successful begining for future cooperations.



Staud’s meets chocolate.
Delicious PR breakfast with the fine chocolate creations.

It is probably one of the sweetest STAUD'S temptations ever. The best fruits and aromatic coffee are combined with the fine FELCHLIN's chocolate for the 4 new products, which will be available as 130 Gram jars of jam. At the enjoyable press breakfast at the Julius Meinl am Graben, gourmet journalists and bloggers were able to taste the new jams, which were presented in 2 courses with creative recipes from Josef Haslinger, chief patissier of the house.

Produktpräsentation bei Meinl am Graben

The idea was to present the new products and highlight the creativity of the process and implementation. STAUD’S jams are not just ordinary breakfast must-haves, they could and should be used in every hobby and gourmet kitchen

Katharina Florian

Katharina Florian

The Creative Getaway.
A new brochure for Quellenhof Leutasch.

Incomparable and simply exceptional when it comes to relaxation, food and wellness - the Quellenhof Leutasch stands for the extraordinary. Those qualities are also reflected in the design of the new brochure for the 4 star superior accommodation in Tyrol. All new - a modern square format and elegant embossing invite you to browse, research and read. In addition to the numerous offers, you can also get to know the people who make your experience happen. Vibrant colour images bring to live the love for detail, as well as hotel focal points and capture the enjoyment of living right in the heart of nature. A delight to look at - they will make you crave the real thing.

Our goal was to combine and present the high quality and wide range of services offered by the Quellenhof Leutasch through a modern visual language transformed into a folder that does more than just list information. Guests will no doubt be able to recognize the extraordinary experience at hand with the provided information, images and layout while browsing through the brochure. No questions will remain unanswered. Except for the desire to experience the Quellenhof Leutasch at first hand.

Erek Engelberger


A pleasure for your eyes
Welcome to the new STAUDS.COM!

STAUD'S is a part of Viennese culture. The brand new design of their homepage steps up to this fact and takes you on the journey through the beautiful capital city with its historic squares and landmarks. Always there - the typical STAUD'S jars in octagonal shape with the black lid and the inside that meets the highest quality criteria. Divided into two product groups „Sweet“ and „Sour“, one can easily click through the product variety of the Viennese jams and vegetable products. Get inspired by the recipes! As an addition you can get an insight into the production, learn the company history and check out the lucrative cooperations.


The visual design and the storytelling of the new STAUD’S homepage are based on the purity and quality of the products, which makes the new website so enjoyable. The connection to the Viennese way of living is obvious – STAUD’S VIENNA roots began just here.

Katharina Florian

Katharina Florian

Philips Winter Wonderland.

A breathtaking winter wonderland in the middle of October. The Philips "Christmas Gift Shopping“ Event took the journalists on the early holiday ride. On the 19th of October, the Studio67 was transformed into a heavenly decorated Christmas world on the Gumpendorferstraße. Gifts for her, for him and for the families were presented in their own product worlds filled with emotions. 

The goal was to arouse the positive emotions associated with the Christmas spirit. This includes pleasant smells of orange punch and a charming decoration, which bring out all of the lovely memories. We have succeeded to integrate the innovative power of Philips into a familiar and cosy atmosphere.


cell premium Lounge by Topskin
Regenerative power from the nature.

Active herbal stem cells as the basis for the youthful appearance - that is the philosophy of the Swiss luxury skincare cell premium. On the 19th of October the top beauty journalists had the opportunity to visualize and experience the high-quality products at first hand with a customized facial treatment. An unique experience in an extraordinary atmosphere.


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The exchange with journalists is a special highlight for me every time. The best thing is when they leave the cabin fresh, recuperated and enthusiastically after the treatments.

Ingrid Wala, Chefin Topskin

Ingrid Wala, Chefin Topskin

2 evenings in view of holistic health

On the 5th and the 6th of October, an old-time pharmacy in the center of Vienna became a showplace of positive emotions. MAGISTER DOSKAR presented its new BIO Bach Flowers range as well as the recently available food supplements such as Veggie Powder, red rice or super fruits, whose ingredients also found their way into the small flower buffet. Personal advice about the Bach Flower Therapy was given by the Austrian specialist Inge Haring. 


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The idea to present the new MAGISTER DOSKAR range in the Rathausapotheke was obvious, as in this way we were able to create an authentic historical framework for the products.

Katharina Florian

Katharina Florian

The perfekt recipe for your healty kitchen at home.
Philips Healty Kitchen Workshop.

Healthy, quick and delicious! It is very easy to implement these requirements to the modern kitchen with the four new kitchen appliances from Philips. On 22 September these novelties were presented at the Philips Cooking Press Event, under the guidance of the Chef Karl Wrenkh. The journalists were able to test out the innovative features of the new products directy at Wrenkh Wiener Kochsalon. The cozy atmosphere created many enjoyable moments.

Philips Kochworkshop

Digital Detox – This time a bit different.
Relaxing moments for the beautiful skin with Lancaster

Go offline, take a deep breath and relax – just try and feel how the mind and body regenerate. Lancaster Digital Detox Experience took place on September 15 at the Sofitel Hotel Vienna Stephansplatz. After turning off the mobile phones and giving them up, the journalists were invited to enter the Digital Detox Zone, where novelties from Lancaster 365 Skin Repair Night were presented. The guests were offered an anti-stress massage by the Sofitel Spa Team and the detox culinary delights made for a perfekt ending of the relaxing evening.


Runway of Fragrances
The best of Coty Austria on the catwalk

It was a warm summer evening on the 29th of June, when the historic walls of Vienna Ballhaus transformed into an extravagant catwalk. More then fifty media representatives joined in the event "Runway of the Fragrances" in the splendid ceremonial hall to admire the performances of the fragrance launches of the brands Chloé, Bottega Veneta, Roberto Cavalli and Marc Jacobs. The event was followed by a garden party, where culinary pleasures and delights were served.

The idea for the catwalk came very naturally: All four brands are world renowned when it comes to fashion and each fragrance carries its own history. Our actors have succeeded to get the message of each fragrance across



The successful Austrian national football team stands behind CB12. And CB12, as the twelfth player, stands behind the team as a ‘kick’ of fresh air. We shot a promotional campaign for this collaboration with the team’s players during their training camp in Stegersbach. The real kicker was that we only had a total of 20 minutes in which to shoot the players. That’s why we arranged a preliminary shoot in Vienna using extras.

A second practice run took place in Stegersbach on the day of the shoot, followed by a final lighting adjustment right before the players came on to the set.

The concept and text were created by Klaus. Graphic conversion and photo editing by Erek.

Photos by Rupert Mühlbacher,


Erek Engelberger


Festival of fragrances
Mäurer & Wirtz Event Marahton

This spring the nature was not only one who celebrated the awakening of flowers and fragrances. A colourful event series "Pop Up Fragrance Festival" presented the fresh spring/summer novelties from Mäurer & Wirtz in five different countries. The 4711 Acqua Colonia White Peach & Coriander, s.Oliver Feels like Summer and Betty Barclay pure pastel brands were introduced in a stylish and playful way. The press events in Vienna, Ljubljana, Zagreb, Prague and Budapest took place in the selected locations where music, extraordinary decorations, special dessert creations and cocktails accompanied the presentation of the new fragrances. 

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