Our PR Approach to SALOMON Active Lifestyle Campaign
Be active – this was the motto of our promotion activities for the Austrian Trailrunning Workshops from Salomon in the greater Vienna area. An outdoor media campaign was accompanied by promotional runs and a successful lifestyle blogger activation, which resulted in a great social media buzz.
Our aim was to raise interest for Salomon as a brand and to promote the Trail Running Workshops to a wider audience, which also includes the lifestyle segment. A successful begining for future cooperations.